Since I've had kids I've noticed how inappropriate some TV commercial placements are. It's difficult to try and watch a baseball game with a 5-year old when the commercials include movie trailers for "Inglorious Basterds" and "The Stepfather." I'm not complaining about the commercials themselves - George Carlin was right...if I don't like the show, I can change the channel - but there needs to be some level of consistency between the actual content (the show) and the interruptions inserted into it (the commercials). Put the horror movie trailers in with late night programming or other age-aligned shows like Melrose Place, or whatever, but don't put them in something that people will be watching with their kids.
Or, allow viewers to select their own tract of commercials to view. For example, families with kids could choose the "G" option and be assured that all the commercials shown while they're watching are OK for kids, while anyone else might opt for the "PG" or "R" (or even "X") option. Advertisers would be thrilled at this extra level of segmenting and I'd be able to watch the Yankees with my kids without having to skip all the commercials.
Big media folks need to remember that the viewer has a lot of power these days. I skip through all the commercials when I watch baseball with the kids, and I never even considered watching basketball with them because of the violence.
OK, so Verizon, Comcast, Time-Warner, etc....you have your work cut out for you.
Labels: cable tv commercials advertising media violence